Amanda's vision extends to the empowerment of small-scale entrepreneurs through micro- franchising, a business model that adapts traditional franchising principles to suit small-scale and low-income entrepreneurs. It involves the replication of a proven business concept on a smaller scale, providing aspiring entrepreneurs with a complete package of resources and support to start and operate their own micro-enterprise.
Amanda’s experience spans through various sectors, starting from the Local Magistrates Courts where she specialized in case flow management, reviewing, summarizing and assisting in the decision of case dockets to be placed on the court roll, along with reviewing inquest murder dockets for the Acting Director of Public Prosecutions Office (https://www.npa.gov.za/office-ndpp ), - to her work as a Programme Management Intern working at the head office of the Department of Human Settlements (https://www.dhs.gov.za ) handling admin, legal compliance, and reporting on Budgets and Project Management progress items on land acquisition matters to the Development Bank of Southern Africa (DBSA https://www.dbsa.org ) and reviewing feasibility, geo and environmental studies for the purchasing of land for Reconstruction and Development Programme (RDP) houses.
During her tenure at the Department of Human Settlements (HSD) she assisted in masterfully resolving a complex challenge involving millions in a rates and taxes debt owed to the Department by Macsteel Services Centres SA (https:// macsteel.co.za/about-us ). Her proposal to have Macsteel donate the land to the Municipality to avoid tax implications by both parties was approved, legally solving a liability of over R450,000 000 which resulted in Macsteel head hunting her as a Management Trainee.

She was trained at Macsteel, extensively in the field of Legal Compliance and Corporate Governance, where she was given the responsibility to look after the company’s Legal Secretariat Department and handled transactions as large as R 1 billion, ranging from mergers, acquisitions, the drafting of shareholder agreements all the way to the distribution of shares, on boarding of company Directors, Executives and Shareholders such as Cyril Ramaphosa, Chris Liebenberg and Mike Benfield along with drafting and vetting land acquisition agreements and negotiations with Redefine Properties (https://
www.redefine.co.za ) for a railway line to be built on Macsteel and government owned land. Some of the functions and roles she held were previously looked after by the Group Chief Accountant, Chief Finance and Group Chief Legal and Human Capital respectively.

Her legal acumen continued to shine at Satch Govendor Attorneys (https:// satchgovenderattorneys.co.za/about/ )where she administered civil cases of debt resolution, debt prescription and mediation and arbitration matters. At Damani Attorneys, she facilitated property transfers, Deceased Estates and the registration of Trusts as well as the vetting and valuation of Assets and Liabilities in public commercial transactions.
As COO and later CEO for a group of companies with diversified interests in property, hospitality, agriculture and mining, Amanda managed to secure R1 million in capital funding for the group.